Below are some factors BAs may consider to determine the credibility of information sources:
Purpose of the information - This influences how the information is presented and could help identify if there is a potential bias in the content.
Assess the author - Understanding the author's involvement and knowledge regarding the topic of interest can help gauge how trustworthy the information is.
How the data/information was formed - Understanding how the source acquired the information presented helps assess the likelihood of error or inaccuracy in the outputs or results.
Consistency - Compare the information or data to outputs generated by other methods or material that provides answers/outputs on the same questions.
Sampling method - Understanding the sample size and statistical significance of the data can help assess the ability to generalize the information and apply it to larger populations.
Recency - Utilizing data and information that was generated more recently is generally more accurate than older sources as it would account for updates. Alternatively, information acquired during a time in which specific events occurred can provide a first-hand viewpoint.
Stability - Considering the likelihood that data or information may change is critical to assess how up-to-date the information is.