Business analysis quotes

The questions below can help determine the organization's core business functions: 

• Who are our main customers?
• What direction do we want to go in?
• What is our competitive advantage?
• How can we maximize our competitive advantage?
• What functions contribute most to satisfying customers?
• What functions contribute the least to satisfying customers? 
• What functions contribute most to generating revenue? 
• What are growth opportunities in our core business? 
• What metrics should we use to measure performance?